Copywriting
In addition to content writing, I’ve completed several copywriting projects with the goal of selling a product or service. I’ve written copy for print advertisements, marketing B2C and B2B emails, and product descriptions.
Conversion-Driven Product Copywriting
Role: Content Strategist & Writer
Responsibilities: Conversion copywriting, product storytelling
As lead writer for Zeus Living’s Investment Tool program, I developed landing page copy and transactional emails that clearly explained program offerings and guided homeowners toward requesting personalized underwriting. The copy balanced clarity, persuasion, and a strong call to action to drive engagement.
Marketing Emails
Role: Content Strategist, Content Writer
Responsibilities: Brand storytelling, product storytelling, conversion copywriting
At Zeus Living, I crafted weekly B2C marketing emails designed to engage and convert our audience. Each email told a clear brand story while highlighting products, supporting blog content, promotions, updates, and company news. These campaigns consistently performed well, with an average open rate of 40%.
Listing Descriptions
Role: Content Strategist, Content Writer
Responsibilities: Brand storytelling, product storytelling, conversion copywriting
At Zeus Living, I wrote listing descriptions that turned long-term rentals into compelling stories, helping renters envision life in each home. I also led a team of writers, producing 20+ property descriptions per week while maintaining a consistent brand voice and driving conversions.
