Senior Brand & Product Storyteller
I turn complex ideas into clear, human-centric stories through content strategy, copywriting, and product narratives.
I’m Imani
My work focuses on translating complex ideas and big-picture visions into clear narratives that connect with real people, whether that’s launching a new product, building a campaign story, or creating messaging that brings a brand’s voice to life.
Most recently, I’ve led brand and content strategy work at Samsung SmartThings, developing campaign messaging, product narratives, and content ecosystems that support connected home experiences.
I’m a brand and product storyteller strategist with experience shaping messaging for global technology platforms, consumer products, and digital experiences.
Featured Projects
SmartThings “Better Sleep” Campaign
Integrated campaign messaging and content strategy
Smart Lock PDP
for Samsung.com
Product storytelling and partner ecosystem messaging
Smart Home Hub 2 Launch on Samsung.com
Product messaging, integrated campaign messaging, and user education
Can’t Get Enough?
Explore more writing samples, featuring brand and product content writing, copywriting, and UX writing.